tag:blogger.com,1999:blog-7008008496292679544.post5498909317157851015..comments2010-01-13T08:12:11.823-05:00Jack Feuerhttps://profiles.google.com/104923065114598943962noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-7008008496292679544.post-81455699523215936782010-01-13T08:12:11.823-05:002010-01-13T08:12:11.823-05:00Hi Howard- <br />Great points above. I agree that an internal social assessment should be an opportunity to further involve and embrace those who are already champions of the organization. The last thing we want to do is to alienate such people. It&#39;s as much a change management effort as it is a social networking effort..Aaron Zwashttp://www.blogger.com/profile/15480693746256526718noreply@blogger.comtag:blogger.com,1999:blog-7008008496292679544.post-35448358040027330252010-01-08T13:54:36.434-05:002010-01-08T13:54:36.434-05:00Aaron:<br />Excellent addition to the Forrester model. I dealt with a major non-profit last year with a similar issue. Their national governing body was just getting started with Social Media, but individual city groups were already on Facebook, MySpace and their own blogs, often using the national branding, logo and language (without guidence, permission or legal approval.)<br /><br />Even *within* the local groups, they were often surprised that a volunter had created a group site on their behalf, without local or national awareness! <br /><br />You can&#39;t stop the good will efforts of the local units to speak with their customers. But you can make those people champions internally, and use their experience to guide the national campaign. Since it is a company, you can also set out a Social Media policy that helps clarify how employees are expected to act on social networking services - so no one gets embarrased, and no one gets fired for doing or saying something. Typically, there&#39;s already a corporate policy in place regarding how employees speak with the public and the press - and it usually has everything you need, it just needs to be worded to be relevant to the Facebook and Twitter actions people take. <br /><br />Keep the posts coming!<br />Howard Greenstein<br />http://harbrooke.comHoward Greensteinhttp://www.blogger.com/profile/18122409981322918952noreply@blogger.com