Comments on Digital Street Smarts: Are Your Facebook Like Buttons for Sale?

Check out Levi's Facebook integration and how ...

2010-04-30T10:01:53.728-04:00

Check out Levi's Facebook integration and how it should drive conversion, WOM & traffic. I like their funnel approach with steps for Awareness Education (short video)and Activation. Love the "Friends Shopping Cart". http://bit.ly/cTwP7f Lessons here for resorts and destinations.

Great thoughts, Brian. Regarding point #2: Since p...

2010-04-30T00:32:11.649-04:00

Great thoughts, Brian. Regarding point #2: Since posting this, I've come to realize that the Like button can be deployed as something closer to "share," (like we currently have at this blog) or -if deployed with the Open Graph Protocol- as something closer to "fan," where the user *does* become part of the brand's social graph.

Of course both of these options are distinct from the new "like" button that appears within Facebook itself -- that button always results in a fan-like connection to the profile in question.

When announcing this at F8 last week, Zuck and team repeatedly described the deployment of the Social Plugins as "simple". While deployment might be simple, I think that strategy and appropriate configuration are more confusing than most might realize.

I'm going to get a followup post together in the next day or two to further define the options and their pros/cons.

Thanks,
-az

I think there are clearly many moving parts here b...

2010-04-29T18:33:14.963-04:00

I think there are clearly many moving parts here but here are a few comments I have:

- in the TripAdvisor example they get backlinks that provide additional exposure but no SEO value (links from FB are nofollowed and often walled off from search engine spiders)

- As this new button is mostly implemented today when you "like" something you don't become a "fan" on FB. For example I "liked" this post you wrote and that was published to my FB stream but I didn't create a permanent connection with Digital Street Smarts. Sure it got logged somewhere as part of my social graph but I have not connected myself permanently with your brand. Are there more advanced implementations that would make it so that "liking" something does actually make you a "fan", I'm not sure yet.

- Biggest question of your "value per FB fan" is how you define "value". Revenue (for those that are tracking revenue) is only one piece of "value". Measuring all the other parts of value is still extremely difficult on the web.

Talk more soon :)