Comments on Digital Street Smarts: Apple's iAds - What it Means for App Developers, B...

You nailed it...I agree on all points...the bigges...

2010-04-19T19:34:13.315-04:00

You nailed it...I agree on all points...the biggest loser of the three...Adobe, sliding from its current position to a niche provider of specialized software for high-end graphic designers...add display ads and traditional paid search to the endangered species list

After I wrote this post, I came across a link to S...

2010-04-19T19:14:01.884-04:00

After I wrote this post, I came across a link to Steve Jobs' 10 minute iAd introduction - http://www.digitalbuzzblog.com/video-apple-iads-presentation-by-steve-jobs/

I have to admit, I was blown away with the presentation and, while it confirmed many of my thoughts expressed above, it also helped me crystallize the following implications and predictions for app developers/publishers, brand marketers and direct-response, transaction-based advertisers.

http://blog.digitalmarketingworks.com/2010/04/apples-iads-further-analysis-and.html

Good question, as I pointed out in a previous post...

2010-04-16T10:38:19.984-04:00

Good question, as I pointed out in a previous posting (see http://wp.me/pR96b-Y, The convergence struggle is over), I believe that the iPhone/iPad is the vanguard of coming blitzkreig of converged devices that will replace laptops, home computers, and TVs. So all advertising models (especially, internet-based advertising models)are going to subject to extreme environmental stresses. Google, Yahoo, Microsoft/Bing have been battling for the paid search/search summit. Apple is intent on moving the mountain.

This seems like a good space to share a recent quo...

2010-04-16T10:12:04.518-04:00

This seems like a good space to share a recent quote I picked up regarding the iPad:

"Now that I have an iPad, my telephone became 'just' a phone again. It does everything the laptop and the phone do, but better."

Thanks. What about Tablet ad space? Apple's ...

2010-04-16T09:20:09.419-04:00

Thanks. What about Tablet ad space? Apple's more than a mobile company. Aren't they defining a new platform thru Apps & OS 4.0 which will run iPhone, iPads and what else?

Yes, I think Apple will leave Blackberry, Palm, Mi...

2010-04-15T12:05:40.858-04:00

Yes, I think Apple will leave Blackberry, Palm, Microsoft and Nokia in the dust. Although there will always be a need for generic search, more and more research requests are going to be funneled through special purpose apps like Fandango, Yelp, Rotten Tomatoes, Open Table, etc. And I am sure that Apple will raise the bar with better user experience for targeted marketing much the same way that they did with a better user experience on the iPhone.

My bet. Apple becomes the dominant player in the mobile add space, Google in second place with all others falling into irrelevance.