tag:blogger.com,1999:blog-7008008496292679544.post4134893616995684169..comments2010-01-14T13:59:00.077-05:00Jack Feuerhttps://profiles.google.com/104923065114598943962noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-7008008496292679544.post-83901143433502019212010-01-14T13:59:00.077-05:002010-01-14T13:59:00.077-05:00Great points from a different angle, Matt. If you haven&#39;t seen it, I think this link supports your point well: http://bit.ly/8fGMwVAaron Zwashttp://www.blogger.com/profile/15480693746256526718noreply@blogger.comtag:blogger.com,1999:blog-7008008496292679544.post-60711851004166246082010-01-14T11:31:32.568-05:002010-01-14T11:31:32.568-05:00As a design and brand strategist, I couldn&#39;t agree more. <br /><br />We recently have been following the devolvement of a client&#39;s brand my firm worked very hard to build over a two-year period, and it is directly linked to their use of crowdsourced tactics grafted onto a myriad of social media and networking platforms like Ning, YouTube and Facebook. <br /><br />The sheer volume of DIY plug-in technology or dedicated sites that businesses are bolting onto interactive expressions of their brand is astounding. No coordination, very little thought about brand strategy, and a &quot;throw it against the wall and see what sticks&quot; mentality.<br /><br />The analogy that comes to mind is that we&#39;re seeing social media and DIY social technologies do for effective brand marketing what desktop publishing did to efective visual design in the 1980&#39;s. Anyone who can create a Facebook page is an interactive marketer and anyone with Adobe Creative Suite is a professional designer.Matthew Schwartzhttp://www.ms-ds.comnoreply@blogger.com