Comments on Digital Street Smarts: Industry Analysis: Hotel Review Sites and Social M...

Travelocity, Orbitz, Priceline, Kayak Travelpost, ...

2011-07-07T19:49:28.461-04:00

Travelocity, Orbitz, Priceline, Kayak Travelpost, Hotwire, TripAdvisor, Hotels.com, and a few others. These sites are important channels by which hoteliers can advertise their inventory.

Hi Dean- Thanks for your insight here, and I total...

2010-03-10T21:14:13.686-05:00

Hi Dean-
Thanks for your insight here, and I totally agree: an important ingredient is enabling property-sourced responses on these platforms. Without this feature, content remains one-directional and -ultimately- stale. Consider the value a guest might give to a hotel, for example, that has the best "responsiveness score" in its compset. That's a feature I'd be interested in...

Great blog! The bottom line is that social media...

2010-03-03T12:59:28.519-05:00

Great blog!
The bottom line is that social media continues to evolve, and shows no signs of stopping. By engaging in an "open arms" strategy, the OTA's and hoteliers alike will be more prepared to evolve along with it.

Let's not put the cart in front of the horse. First step - all travel sites need to follow the example set by sites such as TripAdvisor. Hoteliers should have the ability to communicate both in a public forum (i.e. management responses) and privately with the person who posted the review.

Such an approach is really more of a "Web 1.5" strategy than "Web 2.0," however it is at least a step ahead of the static content existing on most travel sites.